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Instagram UTM Builder

Create trackable links for your Instagram bio, stories, and posts. See what's actually driving traffic.

Generate UTM-tagged URLs for Instagram. With only one bio link and limited link options in stories, it's crucial to track which content drives traffic. This tool creates properly formatted links that work with Linktree, Beacons, and direct bio links.

Generated URL

Fill in the required fields to generate your UTM link

Required: URL, Source, Medium, and Campaign Name

What are UTM Parameters?

utm_source:
Where the traffic comes from (e.g., facebook, google)
utm_medium:
The marketing channel (e.g., cpc, email, social)
utm_campaign:
Your campaign name (e.g., spring_sale)
utm_content:
Differentiates similar content or links (optional)
utm_term:
Identifies paid search keywords (optional)

How to Create Your Instagram UTM Builder

1

Enter your destination URL

Paste the URL of the page you want to track. This is where users will land when they click your campaign link.

2

Choose a preset or enter UTM parameters

Select a quick preset for common platforms, or manually enter your source (where traffic comes from), medium (the channel), and campaign name.

3

Add optional parameters

Optionally add utm_content to differentiate ads or links, and utm_term for paid keyword tracking.

4

Copy your UTM link

Copy the generated URL to use in your marketing campaigns. Generate a QR code for offline use if needed.

5

Track in Google Analytics

View your campaign performance in Google Analytics under Acquisition > Traffic Acquisition to see source, medium, and campaign data.

Why Social media marketers and influencers Love This Tool

Track exactly which campaigns drive traffic
Measure marketing ROI in Google Analytics
Compare performance across channels
No signup or account required

Frequently Asked Questions

Other UTM Link Builder Options

Facebook Ads UTM Builder

For SMBs running Facebook and Meta ads

Google Ads UTM Builder

For PPC advertisers and marketing managers

Email Campaign UTM Builder

For Email marketers and newsletter creators

LinkedIn UTM Builder

For B2B marketers and sales professionals

Newsletter UTM Builder

For Content creators and publishers

Google Business Profile UTM Builder

For Local business owners

Need a Custom Solution for Your Business?

MooseBase can build custom tools and integrations for social media marketers and influencers.