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Facebook Ads UTM Builder

Create UTM-tagged campaign URLs to track your Facebook and Instagram ad performance in Google Analytics.

Generate properly formatted UTM links for your Meta ad campaigns. Track which Facebook and Instagram ads drive traffic, leads, and sales. Compare performance across ad sets and creatives with accurate attribution data in Google Analytics.

Generated URL

Fill in the required fields to generate your UTM link

Required: URL, Source, Medium, and Campaign Name

What are UTM Parameters?

utm_source:
Where the traffic comes from (e.g., facebook, google)
utm_medium:
The marketing channel (e.g., cpc, email, social)
utm_campaign:
Your campaign name (e.g., spring_sale)
utm_content:
Differentiates similar content or links (optional)
utm_term:
Identifies paid search keywords (optional)

How to Create Your Facebook Ads UTM Builder

1

Enter your destination URL

Paste the URL of the page you want to track. This is where users will land when they click your campaign link.

2

Choose a preset or enter UTM parameters

Select a quick preset for common platforms, or manually enter your source (where traffic comes from), medium (the channel), and campaign name.

3

Add optional parameters

Optionally add utm_content to differentiate ads or links, and utm_term for paid keyword tracking.

4

Copy your UTM link

Copy the generated URL to use in your marketing campaigns. Generate a QR code for offline use if needed.

5

Track in Google Analytics

View your campaign performance in Google Analytics under Acquisition > Traffic Acquisition to see source, medium, and campaign data.

Why SMBs running Facebook and Meta ads Love This Tool

Track exactly which campaigns drive traffic
Measure marketing ROI in Google Analytics
Compare performance across channels
No signup or account required

Frequently Asked Questions

Other UTM Link Builder Options

Google Ads UTM Builder

For PPC advertisers and marketing managers

Email Campaign UTM Builder

For Email marketers and newsletter creators

Instagram UTM Builder

For Social media marketers and influencers

LinkedIn UTM Builder

For B2B marketers and sales professionals

Newsletter UTM Builder

For Content creators and publishers

Google Business Profile UTM Builder

For Local business owners

Need a Custom Solution for Your Business?

MooseBase can build custom tools and integrations for smbs running facebook and meta ads.