100% Free - No Signup Required

Free UTM Link Builder

Create trackable campaign URLs for Google Analytics in seconds

Website URL *

Quick Presets

Campaign Source *(utm_source)

Campaign Medium *(utm_medium)

Campaign Name *(utm_campaign)

Campaign Content(optional)

Campaign Term(optional)

Generated URL

Fill in the required fields to generate your UTM link

Required: URL, Source, Medium, and Campaign Name

What are UTM Parameters?

utm_source:: Where the traffic comes from (e.g., facebook, google)
utm_medium:: The marketing channel (e.g., cpc, email, social)
utm_campaign:: Your campaign name (e.g., spring_sale)
utm_content:: Differentiates similar content or links (optional)
utm_term:: Identifies paid search keywords (optional)

Looking for a specific platform? Check out our specialized versions below.

Choose Your Use Case

We've created specialized versions of the UTM Link Builder for different needs.

Facebook Ads UTM Builder

Create UTM-tagged URLs to track Facebook and Instagram ad performance in Google Analytics

For SMBs running Facebook and Meta ads

Google Ads UTM Builder

Generate campaign URLs to track Google Ads performance alongside organic traffic

For PPC advertisers and marketing managers

Email Campaign UTM Builder

Track which email campaigns drive the most website traffic and conversions

For Email marketers and newsletter creators

Instagram UTM Builder

Create trackable links for Instagram bio, stories, and posts

For Social media marketers and influencers

LinkedIn UTM Builder

Track LinkedIn post and ad performance with UTM parameters

For B2B marketers and sales professionals

Newsletter UTM Builder

Track subscriber engagement from newsletter links to your website

For Content creators and publishers

Google Business Profile UTM Builder

Track how many website visitors come from your Google Business Profile

For Local business owners

What's Included

✓

All 5 UTM parameters supported

✓

Smart presets for common platforms

✓

Real-time URL preview

✓

One-click copy to clipboard

✓

QR code generation for campaign links

✓

Bulk URL generation

Why Use Our UTM Link Builder

Track exactly which campaigns drive traffic

Measure marketing ROI in Google Analytics

Compare performance across channels

No signup or account required

Need a Custom Solution?

MooseBase can build custom tools and integrations tailored to your business needs.